Continuing its strategy for developing Ultra-Luxury real estate projects, CG Capital Advisory Co., Ltd. (CG CAPITAL), a leading Private Equity fund manager in the Real Estate and Hospitality sector under Central Group, is diving deep into the behavior of high-end consumers. Led by Mr. Natthawat Kuvisitsuwan, Managing Director of CG Capital Co., Ltd., the company officially launched the Sales Gallery for the "InterContinental Residences Bangkok Asoke" project, an Ultra-Luxury Branded Residence located in a prime area of Asoke, valued at 5.5 billion baht. The project consists of only 88 exclusive residential units ranging from 139 to 554 square meters, with prices starting at 44.8 million baht for a two-bedroom unit. The success is evident as over 60% of units were booked during the Pre-sales phase, reflecting insights into modern customers who seek not just living space but also confidence and world-class service. The project will be open for public viewing from July 4-5 onwards.

Decoding Challenges: A Testament to Real Demand Willing to Invest Pre-construction

Amidst a cautious real estate market, InterContinental Residences Bangkok Asoke stands out with significant positive responses. The fact that the project has achieved over 60% sales during the Pre-construction phase demonstrates the genuine demand from high-net-worth buyers, including Thai UHNW individuals, Global Citizens, and Expats, who seek residences that offer both a high quality of life and stable long-term investment value.

Mr. Natthawat Kuvisitsuwan, Managing Director of CG Capital Co., Ltd., stated, “The challenge in the high-end real estate market today is not a lack of purchasing power but the crucial question of how to persuade high-net-worth clients to choose our project even during the Pre-construction phase. Achieving over 60% sales amidst a cautious market is a tangible testament to Real Demand and reflects the trust customers have in our brand and product concept.”

IHG and InterContinental: Partners Elevating Project Value

The legacy and value of the InterContinental brand, built over 80 years as the world's largest Luxury Hotel Brand with over 200 hotels in more than 60 countries, continuously earn the trust of travelers and emphasize Discreet Luxury, perfectly aligning with buyers of Branded Residences. They seek not only to purchase property but also to experience the service standards and living experience from a trusted brand. By 2025, two Residences projects under the InterContinental brand are set to launch, reflecting the ongoing growth of the Ultra-Luxury residential market.

Mr. Natthawat added, “Our collaboration with IHG Hotels & Resorts under the InterContinental brand is not merely a name for marketing purposes (Lend Name) but integrates international standards into every aspect of the project, from design, development, and space allocation to material selection and management of resident care. This creates a clear distinction from other Branded Residences in the market. Furthermore, IHG's decision to partner with CG Capital and choose Bangkok as the location for the InterContinental Residence project signals that a global brand recognizes Bangkok's potential and CG Capital's readiness to develop projects that meet global hotel standards.”

InterContinental Residences Bangkok Asoke is the world's first Standalone Residence under the InterContinental brand, embodying the brand's DNA through the concept of “Timeless Design, Future Ready Comfort,” telling a story inspired by the “Charm of the Good Old Days,” reminiscing about the peaceful and elegant Sukhumvit area of yesteryear, where the scent of jasmine filled the air. This symbol is intricately woven into every detail of the project, reflected in the names of the two Penthouse units: “Jasmine” and “Garland”, starting at 200 million baht, located at the pinnacle of the project designed to convey privacy and spaciousness rarely found in central urban locations, featuring Whole-Floor Residences of 453-554 square meters and a ceiling height of 3.1 meters, complete with Fully-Fitted Interiors and stunning city views, defining true Freehold Ultra-Luxury Living in Bangkok.

With the project's outstanding features, the Malai Penthouse has already found an owner since the Pre-Sales phase, serving as the clearest evidence that Bangkok's Ultra-Luxury market is not only sustainable but also a segment that is growing in quality.

Opening the Sales Gallery for a Real Experience

To meet demand and allow customers to experience the superior craftsmanship of the InterContinental Residences Bangkok Asoke project, CG Capital is set to hold a Show Unit Grand Launch for the official opening of the sales office and sample units on July 4-5, 2023, transforming confidence on paper into a tangible experience.

Interested parties can make an exclusive appointment at the website https://residencesasoke.com/ or call 092-989-2616.